CCI Drive Time
CCI Drive Time is a practical, no-fluff podcast you can listen to between sales calls—real conversations about CCI products, the laundromat business, and how to sell smarter while you’re on the road.
CCI Drive Time
The Pricing Conversation Every Rep Faces
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Every distributor hears it—and how you respond can make or break the deal. In this episode of CCI Drive Time, Steve breaks down why price objections are usually sticker shock, not rejection, and how to confidently reframe the conversation around ROI, operational leverage, and long-term value. From real-world sales stories to practical language you can use in the field, this episode helps distributors stop apologizing for price and start selling impact.